Hasbro partners up with esports team to promote its new range of Fortnite Nerf guns
- April 1, 2019
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Hasbro has announced its bringing out a new range of Fortnite blasters – and it’s partnering up with esports team, Team SoloMid (TSM), to promote it.
While they won’t be wearing their branded TSM jerseys in the promotion, the three-man competitive team – comprising of “Myth”, “Daequan” and “Hamlinz” – will appear in Hasbro’s international commercial campaign. TSM’s “non-competitive influencers” will reportedly also be involved, talking about “their best Fortnite battle moments in real life”.
According to The Esports Observer, TSM negotiated directly with Hasbro, which paid “a sponsorship fee” to TSM in a separate deal to the licensing arrangement it has with Fortnite publisher Epic Games.
Nerf reveals new Fortnite Blasters & partnership with @TSM via @IGN! Available now for pre-order on #HasbroPulse: https://t.co/Pkn5SWCABX #FORTNITEIRL #HasbroToyFair pic.twitter.com/yJaivcHk7r
— Hasbro (@Hasbro) February 15, 2019
The range is now available to pre-order on the US Hasbro website, with prices starting from $10 for Microshots Dart-Firing Blaster – including a Llama-styled one – and rise to $50 for the AR-L Elite Dart Blaster. Sadly, there’s no sign of the range on the UK web store as yet, but we’ve reached out to Hasbro and will update as/when we know more.
But that’s not all. Hasbro has also tweeted about a new Overwatch Nerf MicroShot range, too, as well as a new selection of Overwatch figures:
? Initiating: RECALL
? Wave 1 Agents: ACTIVATED
? Intel Brief: https://t.co/AYOAftejDf
Starting today, add these new recruits to your Overwatch @Hasbro collection! pic.twitter.com/OcysnGC7wO
— Overwatch (@PlayOverwatch) February 16, 2019
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